ASCdx Case Studies

Diagnosis

As a private practice surgeons serving the greater NYC area, the group at Brain & Spine Surgeons of New York (BSSNY) were in need of a better way to get “found’ on search engines, capture patient data, and tactfully use that data to remarket to potential customers. Ultimately, BSSNY was looking for a comprehensive system to help them unify and amplify their brand.

Prescription

With the help of our partner agency FEED, a plan was developed to help BSSNY take their marketing/branding to the next level. Utilizing a combination of strategic data collection, their SMART customer relationship management system, and targeted SMS and Email campaigns, FEED was able to help BSSNY achieve significant improvement in their search engine and patient review metrics.

Impact

Through the 5,360 automatically collected customer profiles, and over 1,088 patient feedback survey responses that resulted from targeted direct communication campaigns, the group at BSSNY received an additional 141 patient reviews across the major social media platforms in the first 90 days. The impact?…BSSNY’s average Google review rating went from 3.5 to 5.0 stars in the first month.