ASCdx Case Studies

Diagnosis

After 25+ years as a community orthopedic surgeon Dr. Gabriel had grown frustrated by the hassle factor he experienced around implant coordination. Despite being a customer for one very large orthopedic implant supplier, they didn’t feel like a “one stop shop”. Tired of being forced to work through different contacts for joints, trauma, sports medicine, navigation, and wound care, Dr. Gabriel was looking for a streamlined solution.

Prescription

Through the ASCdx process we identified a “device broker” as one solution that could provide tangible results for Dr. Gabriel’s practice. No longer at the mercy of the implant company, he could now work through a single point of contact. A trusted partner providing his specific solutions, managing logistics, handling pricing negotiations, and serving as a conduit between the surgeon and the device marketplace.

Impact

As the result of his efforts and willingness to explore new possibilities Dr. Gabriel is now free to focus on the things that really matter…serving his patients and building his practice. Dr. Gabriel has definitely found this foundational ASCdx philosophy to hold true: “Captive sales agents work for companies…Device brokers work for surgeons.” Today, Dr. Gabriel has someone working for him, and now he knows…Better is Possible!